Tuesday, November 07, 2006

Solving the Non-Problem

In the early 1980's there was a problem with the air freshers that Americans were buying....The water in them was falling like rain and we cannot have that!

The solution was Renuzit Fresh 'n Dry in an impressive and serious black can. The advertisements even had a woman demonstrating this terrible problem by grabbing her husbands' glasses and freshening them without leaving wet. I have worn glasses for 35 years and have never needed to deodorize them. The product retailed for about $1.39 to $1.59 but never took off even after a $1 off coupon. Later in an attempt to save the line Renuzit cut the price to about $1.19 in line with the water based products and moved to a less serious set of pastel colors.

PCI a public relations firm tells how they helped promoted the product

Renuzit isn't the only one to strike out in the air freshener business the stores have been littered with the likes of:

Magic Mushroom--a liquid filled mushroom shaped product that was hot for a couple of years.

Pretty As A Picture--Decorative sweet smelling stained glass (plastic)

Renuzit Shell--like magic mushroom but shaped like a sea shell

Finally I do not recall the name but Airwick had a product that you put in the vacuum cleaner bag to freshen while you clean.